The idea that some people see more opportunities than others is the basis of the concept of creativity. Psychologists often measure creativity using tasks that require different thinking. These tasks require you to use as many daily item as brick as possible. People who can find more applications on the brick are considered more creative than people who can remember only its usual applications.

The aspect of our character that is responsible for our creativity is called openness to experience, or just openness. Among the five main character traits, openness best predict the performance of tasks with different thinking. Openness can also predict creative achievements in the real world.

Curiosity to explore things from all sides can help people to notice more things than the average person, that is to discover complex opportunities in a familiar surroundings.


One study found that open people not only give a new perspective on things, but they see things differently from the average people.

The researchers wanted to find out openness is associated with a phenomenon in visual perception called binocular rivalry. This happens when two different images are shown to each eye, such as the green color of the one and read color of the other eye. ( as in the picture ).

creative people

Allegedly, the respondents in these surveys viewed a combination of the two images ( the picture in the middle ) . These moments when both images are simultaneously available to the consciousness, almost look like a ” creative ” solution to a problem presented by two incompatible stimuli.

In three experiments it was discovered that open people long sow the merged images unlike the average person. In addition, if they were in a good mood they looked at the picture for a long time.

These results have shown that the creativity of open people extends to the basic visual perception. Open people are likely to have fundamentally different visual experiences unlike ordinary people.


Another known phenomenon associated with perception is called unintentional blindness. People experience this when they are too focused on one thing, so they do not see the things that are in front of them.

In survey  respondents were asked to watch a short video of trowing a ball and counting how many time the ball was thrown by people with a white blouse. You can try it yourself. Look at the video and count how many times the ball is thrown from the players with white blouse.

During the video, a man in a gorilla costume appears in the middle of the scene, striking his chest several times and than leaving. If you have not noticed it, you are not unique. Almost half of the 192 respondents in the original research did not even notice the man with the costume.

But why some people have unintentional blindness, and some not? The answer was revealed in another study that showed that unintentional blindness depends from your character – open people have more chances to spot the man in the costume. Once again it turned out that open people are watching things that others ignore.


It seems that open people really have a gift. But can non-creative people extend their limited vision and would that be good?

There is a strong evidence that you can increase your creativity by cognitive training, and similar effect have psilocytain, the psychoactive ingredient in the magic mushrooms. Openness also increased among students who went abroad to study, with that they confirmed the theory that travelling widens the mind.

But this openness has also a dark side. Openness was associated with several mental disorders, such as a tendency to hallucinations. The boundary between seeing more and seeing things that are not there is really thin.

For the end, different experiences come from different characters, but that does not mean that someone’s point of view is better than someone’s else.